Buffalo Bills, Green Bay Packers and Los Angeles Rams Kickoff the Season With Tally’s Free-to-Play Predictions Game
Today Tally Technology Group Inc. (www.poweredbytally.com) announced that it will launch free-to-play prediction games for the Green Bay Packers (packers.predictionsgame.com), the Buffalo Bills (bills.predictionsgame.com) and the Los Angeles Rams (rams.predictionsgame.com) for the 2021/22 season.
With team partners in the NFL, NBA, NHL and MLB, over 20 Million predictions, 1.5 million Fan Research poll questions, Tally’s white label predictions game provides industry leading fan engagement experiences for teams and unique activation opportunities for brands. Tally has strengthened its emphasis on first party performance marketing and has added new fan engagement features like “Beat the Pros” and “SimBet” for this season.
From Gamified Sports Content to Simulation Betting
Clients can now add Content Gamification as a deeper integration of team and brand content with predictions - leading to higher message recall and better conversion rates. SimBet uses real sportsbook odds integrated into the prediction game simulated prop bets, making sports betting more approachable for casual fans.
First Party Data for Teams and Brands
Teams have amassed millions of fans in social media but they typically pay for the privilege of connecting with those fans. Tally’s platform allows all sports stakeholders to take back the fan relationship and monetize on an individual fan basis. Tally creates an owned and repeatedly addressable, privacy-compliant database of fans that can be further segmented through Tally’s built-in Fan Research intelligence feature.
Built Around Teams, Brands – and their Fans
New this year- Rewards Wallet allows consumer brands to directly reach fans and drive trials and special deals using real world coupons. Lead Generator promotes specific services and products and generates a database of first party qualified leads. Last but not least, Beat the Pros allows fans to compare their prediction skills with those of famous players or other VIPs - and increases retention throughout the season.
More Data- made Easy
Clients can directly access their first-party data in real time and integrate it into their own downstream marketing automation and CRM systems using the Tally Data Exchange (TDX) Platform. Tally’s Single Sign On (SSO) features allow for a smooth user experience and enrichment of first party data sets through Tally’s behavioral and consumer research data.
For more information please contact:
Brad Vettese
Email: [email protected]
Mobile: 310-384-8363
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September 10, 2021 at 02:01PM
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